Multiple factors affect the retail price of garments. You may have a stunning design, but the price tag could keep your brand from succeeding.
You may find yourself heading for the reds or blacks in your closet when you’re feeling confident and courageous. But on sad, gloomy days, your hand may automatically reach out the browns and blues.
An Inﬂuencer is someone who has the ability to change behaviors or impact purchase decisions.
You may have an inspiring design that can set the runway on fire, but poor-quality fabric can make your end-product unflattering and weary. With the right kind of fabric, you can add life to your line.
It may take several weeks or even months for emerging designers to pick the right manufacturer for their respective brands. The selection process involves a lot of research, planning and meetings with manufacturers.
The one clothing category that comes to mind when we think of summer is swimwear. With domestic sports and swimwear revenue at $12.881 billion, the sports and swimwear industry is expected to grow annually by 3.8 percent (CAGR 2018-2021) across the country.
As a small business owner, you know that the success of your business depends on marketing. You also know that creating a marketing strategy requires substantial financing.
A lab dip is a dyed fabric sample made to meet the color standards of a designer.
It is generally developed by a dye house or a color lab.
The purpose of a lab dip is to give a designer an idea of what the fabric color will look like for manufacturing.
That is why a designer’s approval is necessary before bulk manufacturing takes place.
Launching a business requires creativity, passion, dedication and funds. Fashion is no exception.
For those new to the fashion business, finding a factory is a major challenge.
There’s more to a garment than just its appearance. Nowadays, customers are focused on buying high quality outfits.
According to a report by the Small Business Association, almost 30 percent of small businesses fail within the first year. A number of reasons are behind this phenomenon.
If you’re contemplating whether or not to hire a public relations (PR) agency for your fashion brand, you’ve come to the right place.
Planning your first apparel collection for a major fashion event? International fashion shows are an ideal platform for apparel and accessory designers to showcase their collections.
In the fashion business, timing is everything. Quick and efficient garment production process is crucial to fulfill customer demands and gain an edge over competitors.
Many fashion designers fail to realize the importance of product packaging and delivery. No matter how good your product is, package design and delivery influences your sales and revenue.
Finding A Reliable Apparel Manufacturer For Your Clothing Line - A Few Tips.
Launching a fashion brand is tricky business. Many emerging designers have creative ideas, but they often struggle to transform those ideas into reality.
If you’re an emerging designer looking to launch a product, here are some signs that indicate whether your brand is ready for manufacturing or not:
As exciting and glamorous as it seems, launching a fashion brand requires tons of dedication and hard work.
Apart from a unique product design, there are so many areas of the business to focus on. From logistics to marketing, here are some important factors that affect a product launch:
In the past decade, the manufacturing industry has undergone a major transformation, which includes the adoption of newer printing techniques.
Although techniques like screen printing are still widely used, the latest printing techniques, such as digital printing may prove to be better, in some cases.
Here is everything you need to know about the two printing techniques: