We’re witnessing a shift in consumer attitude when it comes to purchasing certain products. Recent studies show that Americans place greater value on goods produced locally than those that are manufactured overseas.Read More
For emerging fashion brands, it can be tempting to look into manufacturing overseas. After all, that is what the big guys do, right?Read More
A measurable and effective promotional campaign is essential for boosting your fashion brand.Read More
For fashion brands to stay relevant, it’s crucial for them to churn out new collections quickly before styles become outdated. Without swift and efficient manufacturing, it’s impossible for fashion brands to be a success.Read More
Social media opens up all kinds of doors when it comes to promoting your fashion brand online. While some brands have cracked the code on how to get the most out of social media, there are many that can still use a little inspiration.Read More
The fashion design industry of today has reached new heights with the help of computer-aided designs, or CAD. CAD eliminates the need to make manual sketches.Read More
Many designers have ventured out into the world of fashion to start their own brands. Some hit gold and some ended up closing shop. While you may be a very talented fashion designer.Read More
Inspiration can strike when you least expect it and before you know it, you’re making magic. But sadly, sometimes your inspiration well may be as dry as a desert. It can be hard to find new ideas when your routine stays the same; going to the same places and having the same conversations day after day with the same people.Read More
Brands no longer need a big marketing budget to be successful. The growth of digital marketing has opened up plenty of doors for smaller names in the fashion industry.Read More
Marketing your new product line is essential to launching it successfully. As the internet becomes an important platform for marketing for both large and small businesses, your brand needs an online presence to succeed.
To make sure you are doing it right, here are some tips to build your brand's identity successfully:Read More
After you’ve finally launched your apparel line, your next challenge is to market it in a way that attracts customers. Unless you have access to ample capital, most of your marketing will happen over the internet through digital channels.Read More
Every industry is impacted by consumer demand, but none are affected by it as much as fashion. In the fashion industry, purchasing decisions are driven by public sentiment, which is why it’s imperative that brands keep up with consumer preferences before launching new collections.Read More
l When designing a dress shirt, keep in mind that the groom is likely to move around a lot over the course of the day. Because of this, dress shirts with spread collars make the groom look more at ease.Read More
Technology is advancing at a faster rate than even before. Some have even compared this era to the industrial revolution of the 1800s. The same applies to technology in the fashion industry.Read More
Thanks to revolutionary advancements in technology, automation for industrial machines is experiencing exponential growth year after year.Read More
Wedding dress trends change year after year as designers find new inspiration. In addition to changing trends, modern brides are also looking to infuse their personalities into their wedding gowns to create something made just for them.Read More
Once the leader of the lingerie industry, Victoria’s Secret is now fighting to maintain its position in the market. For a few years now, the brand’s sales have been on a continuous decline as it struggles to keep up with consumers’ shifting demands.Read More
The meteoric rise of athleisure in the fashion world has prompted even the biggest fashion brands to jump on the bandwagon. High-fashion brands are even presenting their athleisure lines on the runway.
A study released by the NPD Group found that the “sport leisure” category surpassed even performance footwear to become the largest category in sportswear. It’s become abundantly clear that athleisure is here to stay!
So what exactly is athleisure?
Let’s take a look:Read More
In the past, the fashion industry was dominated by a few giants. But with the proliferation of e-commerce, more and more startups are entering the scene.Read More
The fashion industry has been overtaken by athleisure clothing, which is no longer just limited to the gym or workout sessions!Read More