In addition to being an aspiring designer, you need to have basic knowledge about sales and marketing to make your clothing line a success.Read More
Designers go to great lengths to procure just the right fabric that will bring their design vision to life. They consider the most intricate of details—the thickness of the material, its fall, the color, weave, dimensions and fabric quality.Read More
Let’s face it, the apparel production process can be quite difficult to comprehend. If you are a new or an emerging fashion designer, you may find it to be daunting as well.Read More
In today’s competitive fashion industry, it’s nearly impossible to maintain a thriving brand without using social media.Read More
Multiple factors affect the retail price of garments. Even for a stunning design, the price factor could be a hurdle that keeps your brand from succeeding.
There are various factors that factor into your decision-making process.Read More
The handbag is generally considered to be the foundational accessory. A great handbag can give new life to an outdated outfit and really complete a look.Read More
Multiple factors affect the retail price of garments. You may have a stunning design, but the price tag could keep your brand from succeeding.Read More
You may find yourself heading for the reds or blacks in your closet when you’re feeling confident and courageous. But on sad, gloomy days, your hand may automatically reach out the browns and blues.Read More
An Inﬂuencer is someone who has the ability to change behaviors or impact purchase decisions.Read More
You may have an inspiring design that can set the runway on fire, but poor-quality fabric can make your end-product unflattering and weary. With the right kind of fabric, you can add life to your line.Read More
It may take several weeks or even months for emerging designers to pick the right manufacturer for their respective brands. The selection process involves a lot of research, planning and meetings with manufacturers.Read More
The one clothing category that comes to mind when we think of summer is swimwear. With domestic sports and swimwear revenue at $12.881 billion, the sports and swimwear industry is expected to grow annually by 3.8 percent (CAGR 2018-2021) across the country.Read More
As a small business owner, you know that the success of your business depends on marketing. You also know that creating a marketing strategy requires substantial financing.Read More
A lab dip is a dyed fabric sample made to meet the color standards of a designer.
It is generally developed by a dye house or a color lab.
The purpose of a lab dip is to give a designer an idea of what the fabric color will look like for manufacturing.
That is why a designer’s approval is necessary before bulk manufacturing takes place.Read More
Launching a business requires creativity, passion, dedication and funds. Fashion is no exception.Read More
For those new to the fashion business, finding a factory is a major challenge.Read More
There’s more to a garment than just its appearance. Nowadays, customers are focused on buying high quality outfits.Read More
According to a report by the Small Business Association, almost 30 percent of small businesses fail within the first year. A number of reasons are behind this phenomenon.Read More
If you’re contemplating whether or not to hire a public relations (PR) agency for your fashion brand, you’ve come to the right place.Read More
Planning your first apparel collection for a major fashion event? International fashion shows are an ideal platform for apparel and accessory designers to showcase their collections.Read More