The marriage of social media and fashion was inevitable. With the growth of social media platforms such as Pinterest and Instagram, advertising in the fashion world has been completely revolutionized.
Gone are the days when we used to flip through fashion magazines for the latest trends in fashion. The advent of influencer marketing has changed the way fashion brands communicate with their customers.
Influencers – New Kinds of Celebrities
In the world of social media, almost anybody can become a celebrity. Social media influencers have a huge following and have established themselves as thought leaders in the field.
In fashion, these people can be beauty icons or fashion enthusiasts. They have a dedicated audience that values their opinions in fashion more than they value commercials and other marketing techniques.
These people connect with their audiences on an emotional level. Their audiences feel as if they can relate to them.
With so many people going online to make purchasing decisions, it would be a mistake to ignore influencer marketing.
Here are some ways you can make an impact with influencer marketing:
Know Your Target Audience
Influencer marketing works best when you know who your target audience is. Depending on your fashion brand and the image you portray, you want to identify your audience and know all about them
From purchasing habits to online connections, make sure you have researched the specific audience you want to target. After you have done that, you can then choose the right influencer for the job.
Use Press Kits
Press kits can help you connect with potential digital influencers. Not only do they help you find the right influencer, they also help the influencer decide whether your fashion brand will suit their image.
For instance, press kits or media kits can allow you to see if the influencer’s style of photography will blend in nicely with your brand’s message or not.
Create a Campaign
Now that you have chosen the right influencer, it is time for you to build a campaign. There are quite a few options in the digital world for you and your influencer to work with. Some of them include:
· Product reviews,
· Live event coverage
Before you proceed, you might want to decide on the content that will be used. It is very important that you communicate clearly with the influencer to avoid any confusion.
Lefty Production Co. is a domestic garment manufacturing company Los Angeles. With a team of fashion experts and craftspeople, we help fashion brands thrive. We provide effective design, development, production and consultancy services to fashion brands across the country.
We also specialize in garment pattern making and sample making. Contact us to learn more about our services.