The activewear or athleisure trend has taken the fashion world by storm. With a market size of a whopping $44 Billion, activewear has become a star performer in the apparel industry.
A major reason for its success is that it combines style and functionality. This relaxed clothing is largely appreciated by millennials who have embraced comfort with open arms.
As a fashion brand, you can tap into the activewear market as there is great potential. To do so, you need to be prepared and create a comprehensive strategy. Here are some tips that might help:
The success of activewear is based on the fact that it fits perfectly with modern, active lifestyles.
You need to understand aspects such as what drives demand for activewear, what types of people would want to buy activewear from you and what makes your brand unique.
Research Your Market
It is very important to understand the audience that you will be targeting. For instance, if you decide that you will be focusing on millennial women who have jobs, you need to zoom in on them to understand them better.
From their likes and dislikes to their hobbies, you need to thoroughly understand the particular group you are targeting. This will help a great deal when marketing your products.
Know Your Competition
When it comes to activewear, there is massive competition. With big players like Lululemon and Adidas taking the lead, you need to make sure that you are targeting the right niches.
Understand what your competitors are doing right. This will give you great ideas about forming your own unique strategy.
Study the Ins and Outs of the Industry
Whether it is the latest activewear trends or the latest shifts in habits of millennials, you should keep track of happenings in the industry. This will keep you on top of your game and ahead of your competitors.
Creating a Comprehensive Marketing Plan
Once you understand your competitors, your audience and your industry, it is time to create a marketing plan. Embrace digital platforms like Facebook, Instagram, Twitter, etc. Know where your target audience spends time online and focus on those channels. Make sure that your content is creative and hits just the right chords.
With a team of passionate fashion experts, we at Lefty Production Co. are a leading clothing production company Los Angeles. From pattern making to sample making to production, our company takes care of all aspects of garment production process.