When you think about iconic fashion brands, Nike, Adidas, H&M, Zara and similar names are likely to strike your mind.
Apart from their contemporary clothes, these fashion companies are known for having a strong brand identity.
The identity of your brand matters in the highly competitive fashion market. Your personal identity is what makes you different from others. Likewise, the identity of an apparel line gives differentiates it from the competition.
By making products instantly recognizable to customers, your brand identity can help drive demand, enhance customer loyalty and eventually take your apparel business to the next level.
But, many designers struggle to come up with a clear, compelling and most importantly, authentic identify for their apparel line. Here are some simple tips that can make the process a little easier:
Know Your Company
First off, you need to know who you are as an apparel company. In other words, what sets your brand apart from the millions of other apparel companies?
Define your apparel company’s core purpose, mission and values. What makes your brand special? How would you describe its personality or image?
After answering these crucial questions, you can bring your apparel brand to life.
Study Your Target Audience
Research your target audience. This will help you build a brand image or identity your customers can relate to.
Perform a comprehensive, in-depth research on your target audience’s needs, wants and preferences. From interviews to surveys, you can use any method that works well for you.
Consistency can make or break your apparel brand’s identity. There should be consistency in your products, brand logo, website, packaging and more.
Consistency makes brands recognizable, thereby giving customers the confidence that they are buying a topnotch product.
Focus On Aesthetics And Quality
You need to work on product design and quality. If you’re unable to produce stylish, superior quality, comfortable clothes for your target customers, there’s no way your business will grow.
Make sure you’re choosing comfortable fabrics in popular colors. Focus on the marketing side by ensuring logo, packaging and graphics accurately represents your brand’s identity.
Lefty Production Co. specializes in complete fashion manufacturing Los Angeles services, from design and development to marketing. Our team of fashion experts and craftspeople can develop children’s wear, swimwear, activewear manufacturing Los Angeles and many other products.
Contact us now to discuss your project.