When it comes to expanding your fashion business, there are many things that need to be taken into consideration. While it’s essential to keep your options open, it’s also important to carve out a plan that works. If you don’t make a list of steps, you will end up lost in a world of possibilities.
While there are plenty of tools and resources out there for aspiring fashion designers, here are a few marketing strategies to consider:
Make the Most of Festivals and Events
If there are festivals or special events coming up, utilize the opportunity to create something special. With plenty of holidays around the year, designing trends are always changing and evolving. Special holidays and events come with their own design aesthetics.
It’s important to start selling at least 2 months before the celebrations start. Plan everything months ahead so the production process goes smoothly.
There are a few things you need to consider when you plan something for the holidays. One of these is deciding whether you will offer a holiday promo (gift wrapping service, discount or a small gift with every purchase).
Appeal to Wholesalers
Marketing and selling your collection to wholesale stores is another way to expand your business. This will give you stability and a way to grow and expose your designs to potential customers.
Furthermore, it’s an excellent way to create brand awareness without having to spend a heavy marketing budget. However, it’s important to create a plan before you start looking for wholesale stores.
Think about the cities that you plan to target and research those markets. This will help you understand your target audience better and help create a marketing strategy that works for you.
Getting the Attention of the Press
One of the secrets to success in the fashion industry is media coverage. If your brand is in the spotlight, it’s easier to reach out to your target audience.
But even with the media, you need to carve out a plan that can help you get the exposure you need. The right plan will help you get ahead of competition and create a spotlight in the industry for your brand.
Start by researching your competitors and see which outlets they are aligned with. Send samples of your work to tastemakers and see which ones are willing to partner with you.
Once you accomplish that, it’s important to build links and connections with important media persons. Sending samples of your work can help garner the attention your brand needs.
Lefty Production Co. is a garment manufacturing company Los Angeles, California. Our services include garment pattern making, product development, sample making marking and grading, cutting, sewing, finishing, and packing, amongst others.
Feel free to visit our website call us at +1 (323) 515-9266 for further information and details.