It seems as if athleisure has become the new buzzword in the fashion industry. Lululemon has been credited with inspiring this form of casual wear, but many big names have now jumped in. From leggings to tank tops, athleisure is everywhere.
The millennials love this trend. According to an article published in Money, millennials spend more on athleisure than baby boomers and generation X.
Lefty Production Co. has outlined 5 tips to help you market this non-traditional brand of clothing more effectively. Read on:
Take Part in a Fashion Event
Exhibiting your clothing items at fashion events is a great way to market them. From fashion journalists to department store buyers, many influential fashion-enthusiasts attend these events. Make sure you take your most unique works to the event. You can even stream live from the event.
Leverage the Power of Social Media
In this fast-paced, digital world, social media has become the key game-changer for businesses. From sharing your industry’s trends on Facebook to uploading your latest works on Instagram, you can employ social media channels to your advantage. It will be a great way for you to share your story and engage with your audience on a more personal level.
Create an Athleisure Blog
Being an athleisure brand, you need to portray your expertise in the field. Having a ‘blog’ page on your website is a great way to do that.
From athleisure trends for the next year to the psychology behind wearing athleisure, you can write about a variety of topics. What’s more, it will be good for Search Engine Optimization, that is, Google will favor you more if you continuously update your blog.
Employ Newsjacking Marketing
In his book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage, David Meerman Scott clearly demonstrates newsjacking.
Simply put, newsjacking is hijacking a current, hot topic and using it to your brand’s advantage. The news can be global or political.
However, be careful with newsjacking marketing so you don’t upset a particular faction of society that you hope will buy your line.
Lefty Production Co. is a clothing production company Los Angeles. We have a finger on the pulse of the latest trends and we specialize in athletic and active wear manufacturing. Contact us to learn more.