Launching a fashion brand is tricky business. Many emerging designers have creative ideas, but they often struggle to transform those ideas into reality.
If you’re an emerging designer looking to launch a product, here are some signs that indicate whether your brand is ready for manufacturing or not:
Target Market and Competitors
First and foremost, how well do you know your target market? All brands have a target market.
Knowing their target audience help designers create products that cater to the needs of their customers. This is the way to understand who the real customers are and how they buy. Do they buy directly from a website or social media or via department stores or boutiques?
Conduct thorough research on your target audience, including their age, income, buying habits, and more.
A mood board refers to a collection of materials and images that invoke the concepts of the brand in colors and fabrics.
Designers should create mood boards to figure out their product’s aesthetics. This gives pattern and sample makers a clearer picture of the look and feel of the product or a full collection. Not to mention, it helps create realistic samples.
Sourcing materials and costing
Material sourcing can be challenging because of the countless options available to designers. Narrowing down the right fabric can take a lot of time.
It is important to explore many options to ensure you find the perfect fabric in the right color, texture, weight, price point and so on.
Don’t forget that your price point is determined by your target customer’s retail costs. It is important to make sure they get the quality they are looking for, but also that they can afford the garment.
Designing and developing apparel and accessories requires a great deal of work. In order to make Get the help you need by connecting with Lefty Production Co.
Lefty Production Co. is a leading apparel design and development company offering complete solutions to new and established designers. They specialize in a wide range of products, such as men’s wear, women’s wear, athleisure, lingerie, swimwear and more.
In addition, they provide a wide range of services, which includes fabric sourcing, pattern and sample making, product development, product marking and grading, cutting, sewing, finishing, and more.