You may find yourself heading for the reds or blacks in your closet when you’re feeling confident and courageous. But on sad, gloomy days, your hand may automatically reach out the browns and blues.Read More
An Inﬂuencer is someone who has the ability to change behaviors or impact purchase decisions.Read More
You may have an inspiring design that can set the runway on fire, but poor-quality fabric can make your end-product unflattering and weary. With the right kind of fabric, you can add life to your line.Read More
It may take several weeks or even months for emerging designers to pick the right manufacturer for their respective brands. The selection process involves a lot of research, planning and meetings with manufacturers.Read More
The one clothing category that comes to mind when we think of summer is swimwear. With domestic sports and swimwear revenue at $12.881 billion, the sports and swimwear industry is expected to grow annually by 3.8 percent (CAGR 2018-2021) across the country.Read More
As a small business owner, you know that the success of your business depends on marketing. You also know that creating a marketing strategy requires substantial financing.Read More
A lab dip is a dyed fabric sample made to meet the color standards of a designer.
It is generally developed by a dye house or a color lab.
The purpose of a lab dip is to give a designer an idea of what the fabric color will look like for manufacturing.
That is why a designer’s approval is necessary before bulk manufacturing takes place.Read More
Launching a business requires creativity, passion, dedication and funds. Fashion is no exception.Read More
For those new to the fashion business, finding a factory is a major challenge.Read More
There’s more to a garment than just its appearance. Nowadays, customers are focused on buying high quality outfits.Read More
According to a report by the Small Business Association, almost 30 percent of small businesses fail within the first year. A number of reasons are behind this phenomenon.Read More
If you’re contemplating whether or not to hire a public relations (PR) agency for your fashion brand, you’ve come to the right place.Read More
Planning your first apparel collection for a major fashion event? International fashion shows are an ideal platform for apparel and accessory designers to showcase their collections.Read More
In the fashion business, timing is everything. Quick and efficient garment production process is crucial to fulfill customer demands and gain an edge over competitors.Read More
Many fashion designers fail to realize the importance of product packaging and delivery. No matter how good your product is, package design and delivery influences your sales and revenue.Read More
Finding A Reliable Apparel Manufacturer For Your Clothing Line - A Few Tips.Read More
Launching a fashion brand is tricky business. Many emerging designers have creative ideas, but they often struggle to transform those ideas into reality.
If you’re an emerging designer looking to launch a product, here are some signs that indicate whether your brand is ready for manufacturing or not:Read More
As exciting and glamorous as it seems, launching a fashion brand requires tons of dedication and hard work.
Apart from a unique product design, there are so many areas of the business to focus on. From logistics to marketing, here are some important factors that affect a product launch:Read More
In the past decade, the manufacturing industry has undergone a major transformation, which includes the adoption of newer printing techniques.
Although techniques like screen printing are still widely used, the latest printing techniques, such as digital printing may prove to be better, in some cases.
Here is everything you need to know about the two printing techniques:Read More
Important things to keep in mind while making clothing labels are as below.Read More