With increased competition in the fashion industry, many emerging fashion designers are struggling to get their website noticed.

Your website is the face of your business and leaves an impression on your target customers. To attract potential buyers and generate leads, you need an attractive, user-friendly website.

But, having a beautiful and functional website is not enough to make sales. It’s simply one part of the equation.

Here are some tips that can help you convert your leads into sales:

Keep an eye on Google Analytics

Google Analytics is a free website traffic monitoring tool. Once you sign up, you can learn more about your web traffic and audience.

Using Google Analytics will help you analyze your website traffic and understand why people are leaving without purchasing anything.

Create a dynamic home page

A dynamic home page is not static. It comprises information that changes, depending on specific factors, which include the online user’s language, the time of the day, and so on.

A dynamic home page will attract and engage your target customers. Remember, your website says something about your business. A dynamic home page is just what you need to provide information about your brand to your target audience.

Use fresh, original and engaging content on the home page. Add images and press releases to enhance your business’s credibility.

Provide free shipping

Free shipping has a psychological impact on buyers. Providing free shipping, especially during the holiday season is a great way to get customers excited about your products and improve sales.

Promote your social feed

Publicize your social feed. Add your Instagram feed on your website. This is an effective way to get customers into your products and brand.

Offer a convenient checkout

Make sure you’re offering customers a simple, fast and hassle-free checkout. A one-step check out is the best option. Having a complex cart is a serious problem and is the primary reason why customers leave websites.

For more information on apparel and accessory design and development, subscribe to our blog. Lefty Production Co. is a one-stop source for all your apparel and accessory design, development and manufacturing needs.

The company provides a wide range of services to new and established designers. Our services include but is not limited to, fabric sourcing, pattern making, sample making, spec sheet, cutting, sewing, fitting, product marking and grading, production cutting, sewing and shipping.