Online Marketing Tips for Young Fashion Brands

November 9, 2016

Buying clothes online is quite different from buying them in a store. In a store, the customer can physically touch the clothes and feel the material. They can try them on and pair them with different accessories to see what makes the best look. However, selling clothes online is hard because people can only speculate about how the material will feel and how it will fit on them.  This is where fantastic marketing must make the sale. The manufacturing can be handed to a garment manufacturer LA but the marketing requires your personal attention.

Social media is one of the biggest platforms to sell anything and everything. Below are some tips that you can use to market your fashion brand:

Sell Your Company’s Name

It’s not just about your product-You have to sell your company too. To convince people to buy your product, you need to tell a personal story.

·         What makes your product special?

·         What’s the story behind your material choices?

·         Did you use a personal technique when developing your clothes?

Professional Photography – You Get What You See

It’s always about the images. Customers want to be inspired by what they see. Get the help of a professional photographer and follow the below guidelines:

·         Use white linen as background

·         Shoot in the sunlight

·         Photos must be at least 1000 pixels

·         Take photos from multiple angles

Tell Your Product’s Story

The next thing that the customer sees is the product description. The key is to keep it short but informative. Denote the product’s special qualities but don’t forget to mention basic things such as what colors and sizes it comes in.

Social Media Posts

Once you have established your brand’s website, it’s time to move on to social media websites such as Instagram, Facebook, Google, Twitter, Pinterest, etc. Many companies are selling thousands of pieces per month on these platforms.  Create an e-commerce site and sell your product from there too.  Hire a great SEO company or digital marketing company to build your online presence.

Online App

You can always hire an app developer to create a mobile app for your business. This can be a useful tool because people will have an additional, convenient platform to buy your product.


There are several fashion bloggers out there who write about the latest fashion trends. Send an email to see if they like your collection.

If you are looking for a garment sewing service that will help with clothing design, development and manufacturing as well as the marketing, then look no further than Lefty Production Co. For further information, call at 713-385-7250 or email

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