Digital Marketing for Fashion Brands: How Fashion Entrepreneurs Can Take Advantage of the Massive Online World

October 14, 2017

With the rise of digital technology, the world has gone online. A billboard ad might have been satisfactory a few years back, but today, with heaps of users around the world turning to the web, that billboard ad might not suffice.   

As a fashion entrepreneur, you cannot afford to ignore the digital platform. Building a good online presence is your chance to put yourself out there in front of your target audience.

Digital marketing, if done correctly, can drive massive sales. Here are some digital marketing tactics to help you thrive in the massive online landscape:

Use Facebook Ads to Retarget Visitors

The web has got incredible analytics tools for businesses. For people who have shown an interest in your products, you can use Facebook ads to reach them again.

With a free coupon or an additional discount for your product, the user will be more likely to buy from you.

Create Amazing Style Guides

As a fashion brand, you need to be aware of the latest and most modern trends in the industry. The style guide can be created to give your users great fashion ideas. For instance, it can show your audience how they can incorporate your clothing items into their wardrobes.

Also, depending on your products, you can create different style guides for different seasons or occasions and have multiple themes.

Offer Freebies through Instagram

As a fashion brand, you cannot ignore the ultimate photo sharing platform. To create buzz, you can offer reward to some of your Instagram followers.

You can create a contest, such as ‘the most fashionable follower’ and reward the winner with a free clothing item from your brand.  

Finally, do not forget hashtags.

Create an Online Community around Your Brand

Building an online community takes time and effort. The key is to get your audience involved and engage with them.

You can support a cause by taking part in an event and going live or you can create a gift guide for your most frequent buyers and let their friends know about it.

The more you can touch people on a personal level, the more it will help you create an online community of like-minded people.

Create a Blog Section on Your Website and Post Regularly

Having a blog section not only allows you to portray your knowledge in the field, it also helps a great deal with SEO.

From how-to fashion guides to fashion advice for events, your blogs could cover a wide variety of topics.

However, make sure to create only relevant and useful material. If they like your blog, your customers might share it on their social media websites.

We at Lefty Production Co. are a leading domestic clothing production companyLos Angeles. From clothing development to Textile manufacturing, we help fashion brands every step of the way. Over the years, we have helped many fashion entrepreneurs, large and small to thrive in their respective markets. Contact us to learn more.

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