A Complete Guide to Launching a Men’s Wear Brand

December 18, 2017

Launching your own men’s wear brand is a big deal. Here are the five crucial steps you need to follow to make sure that your collection is a success.

Men’s clothing brands are all the rage these days. Popular sports personalities (like Cristiano Ronaldo and Tom Brady, to name but two) announce their own brands regularly and instantaneously rake in millions of customers!

This leads many to think that launching a men’s brand is easy to pull off.

Contrary to popular belief, launching a menswear brand has many of its own set of challenges! The personalities mentioned above are household names and don’t have to start from scratch.

As an up and coming designer, you may not have that luxury. Here are the five integral steps to  launching your own menswear brand!

Deciding the Brand Name:

Before you even begin going through designs and fabrics, decide your brand name. This name should be unique so that people automatically associate it with your brand alone.

For example, when you hear Nike or Adidas, you automatically picture sportswear. That’s the power of a good brand name! So when launching your menswear brand, make sure the brand name is catchy, creative and, above all else, unique!

Market Research:

Once your brand name is decided, it’s time to know more about your target demographic. The success (or indeed failure) of your brand hinges on market research!

You need to know everything about your target audience; what they want from a product, how much they’re willing to spend, what aspect of a product makes them recommend it to their friends and family, and whether they prefer durability or style. All these bits of information will help you design a product tailored to your target audience’s needs!


After you’ve picked a catchy brand name and are done with your market research, you need to choose a men’s wear manufacturer Los Angeles. This is one of the most important decisions you will make as a brand executive so you need to think long and hard about it.

Before you pick a manufacturer, ask yourself these questions;

· How much would it cost?

· How long would it take?

· When can you begin shipping?

· Where can you ship?

If your manufacturer can answer these questions promptly, sign with them. If not, look for other options.


Most people think that design comes before finding a manufacturer, but as far as launching a new clothing line is concerned, that isn’t necessarily the case. Some men’s clothing manufacturer Los Angeles can help you design and develop your products to optimize them for production.  Working with a manufacturing development house can save you time and money.


You’ve spent months on market research, months or weeks in manufacturing, and possibly years refining your design; now’s the time for you to reap the benefits of what you sowed!

Since you’re starting new in the market and people don’t know about the quality of your work, it’s often effective to attract them with eye-catching prices and discounts. Once they’ve bought your product, they’ll be convinced about the quality and they’ll be more than comfortable paying more in the future.

That being said, these are just some tips, and you don’t have to follow them to the letter! The world is an open market, and new and revolutionary takes on market arrive almost every single day.

If you need an expert’s opinion on any of the steps mentioned above, we at Lefty Production Co. would love to help!

We can offer you amazing style advice and catch you up on the latest men’s fashion trends! We can guide you through every step of the design development and manufacturing processes.  Get in touch with us today, and let’s create a brand that will meet your loftiest goals!

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