The Importance of Brand Perception

January 26, 2018

The perception of your brand plays an integral role in the fashion market. Put simply, your brand perception is how your target audience sees your brand.

Regardless of how you promote your brand, consumers will relate to it in their own way. A positive perception is beneficial to any brand and can give it an edge in the fashion industry.

As a fashion designer, it’s critical that you know the factors that can improve the perception of your brand:

Know your customers

Different clothing companies have different target customers. Find out who your target audience is and their general age, gender, professions, likes and dislikes, etc.

These significant factors will define your brand and influence its perception. By knowing your target customers, you can find out exactly what they are saying about your brand.

Remember, every customer’s opinion of your brand will be different. Use the general consensus to make the necessary changes to your products accordingly.

Showcase your brand’s personality

Personality can transform people’s perception of your brand. Is your brand eco-friendly, funky or fun? What makes it shine? This is where personality comes into play.

Choose your brand’s top-selling or most unique feature and express it effectively. You can demonstrate your brand’s personality through logo, product descriptions, etc.

Be simple, concise, organic and impactful. You can even describe the story behind your brand on your website. Sharing a bit of your brand’s personality is a sure-fix way to garner people’s interest and spread the word about your brand.

Measure your brand perception

The simplest way to assess what people are saying about your brand is by checking social networking sites.

Keep an eye on conversations on social media platforms used by your target audience.  

Ask customers for their feedback and suggestions to improve your brand.

Also, check the brand perception of your competitors. This will help you understand your strengths and weaknesses and reshape your brand perception.

If you’re looking to build a consistent, authentic clothing brand that will impress your customers, contact Lefty Production Co.

As a leading apparel and accessories design, development and manufacturing companyin Los Angeles, California, Lefty Production Co. is known all across the country.

The company provides a complete range of services, including product design, fabric and trim sourcing, pattern-making, sample making, cutting, sewing, finishing, packing, marketing and more for fashion designers and brands. Our specialties include swimwear, active wear, children's wear, men’s wear, women’s wear, home textiles, accessories and more.

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