Ways to Create a Solid Fashion Brand Identity

February 28, 2018

The fashion industry is one of the most competitive industries in the world. As a fashion entrepreneur, you need to make sure that your brand stands out from the crowd.

From communicating your story in a creative manner to incorporating colors and patterns that communicate your company’s vibe, you need to make sure you create a solid brand identity.       

Here are some ways you can do that:

Understand what Your Core Values are

You should not dive into logos and websites before you have defined your core values. Every company has a mission and a philosophy. Clearly defining them will ensure that they are reflected in your overall branding.    

How You Want to Convey these Core Values

Once you have defined your core values, you should try to understand how these values can be incorporated into your branding.

For instance, you might want to give off a corporate vibe or you might want to sound funky. Your colors, imagery, and typeface, etc. will be used to give your brand the voice you want.   

Take Inspiration from Your Favorite Brands

Pay close attention to the most popular brands. What colors have they used? How is their logo designed? What fonts have they used? Does their branding reflect their company’s overall personality?

These and other factors of successful brands can provide great inspiration for you. .

Work on Creative Elements

Now that you have a clear idea of what you want your branding to achieve, it is time to start working on branding elements.  

From your social media campaigns to your packaging, you need to have a clear and distinctive voice and imagery for your brand.

Your branding elements should have a personality. The tone, balance and overall approach should clearly reflect your brand’s unique identity.

Work to Establish Brand Identity

You will need to incorporate several strategies to build brand awareness and growth.

The digital world demands that you have a presence on social media channels, such as Instagram, LinkedIn, Facebook, YouTube, etc.

You can also incorporate other channels, like print and TV to convey your brand’s story. Make sure your branding always stays consistent.

With a team of innovative fashion designers, developers and producers, we at Lefty Production Co. are a garment manufacturing company based in Los Angeles. From patternmaking to finishing and packing, we partner with your fashion brand and help you achieve success. Contact us to learn more.

More News