Why PR Is Vital for Fashion Designers

June 29, 2018

If you’re contemplating whether or not to hire a public relations (PR) agency for your fashion brand, you’ve come to the right place.

The fashion industry is fiercely competitive. To build a powerful presence for your brand and stay ahead of everyone, it is important for fashion designers to develop an effective marketing strategy. PR is a critical component of your marketing strategy.

A public relations agency focuses on building positive relationships with your target customers. It informs and educates the general public about your company’s goodwill and contributions. All fashion designers and brands need a professional public relations agency to stay relevant.

Here is how a PR agency can take your business to the next level:


Brand exposure and recognition is imperative in the fashion business. This is particularly true for emerging fashion designers or small brands.

The more exposure you get, the more people will talk about brand. A PR agency can help you to connect with and engage with your target audience and build lasting relationships.

If you want to enhance your fashion brand’s awareness, credibility and reputation, hire a reputable PR agency.

Make sure that the PR agency understands your brand vision, values and your target audience’s needs to tell your story effectively.

Social media

Although social media is one of the most cost-effective marketing methods, it can be an uphill task, especially for emerging fashion designers.

If you are struggling to spread the word about your brand or products, let a PR agency handle your social media accounts.

From posting quality content to resolving customers’ queries, a PR agency can monitor and manage your social media profiles, giving you the time to focus on other business areas.


A PR agency enables fashion designers to gain publicity and attract investors and potential business partners. Publishing articles about your company’s successes in newspapers is the best way to get publicity and build a positive perception among customers and investors.

In a nutshell, a PR agency is a valuable asset for fashion brands. If you’re launching your first collection, research a couple of PR agencies and pick the one that best suits your business goals and requirements.

For more information on apparel and accessories design and manufacturing, get in touch with us.

Lefty Production Co. provides full package services, which includes fabric and trim sourcing, embellishment sourcing, pattern making, sample making, cutting, sewing, finishing, grading, marketing and more.

We specialize in producing men’s wear, women’s wear, children’s wear, athletic wear, swimwear and bikini, lingerie, bridal wear, home textiles and handbags and accessories.

More News