The interconnectedness of the Internet makes it a central part of how business is conducted in the 21st century. The marketing potential of the various social platforms on it is unparalleled and brands are reaping the benefits. The rise of fashion blogging and influencer culture is a prime example of this.

In the next five years, the influencer market is going to be worth $5–$10 billion. Brands are already spending up to $1.7 billion on influencer marketing on Instagram alone. This is understandable considering content rules the online world. With influencer marketing, brands gain access to hundreds of millions of people worldwide. The number of bloggers in the US alone is estimated to reach 31.7 million in 2020.

Keeping all this in mind, if you wish to have your fashion blog take off, avoid making these blogging mistakes at all costs.

Posting Too Often

Posting too often on social media platforms like Instagram and Twitter or blogging sites like WordPress and BlogSpot, is a rookie mistake. While you should strive to engage with your audience, doing so too often is a surefire way to have them quickly scroll past your post out of annoyance. The last thing you want to do is induce follower fatigue.

So pace your posts. Use Instagram Stories (but not too much), post multiple images in one post, and post at specific times.

Not Using Hashtags Effectively

Yes, hashtags are a superb way to gain exposure and increase your social reach. However, while Instagram allows up to 30 hashtags per post, it isn’t advisable that you use over 10 for any single post.

Remember, hashtags are a great way to get like-minded people to interact with your content. Never use irrelevant hashtags because you’ll risk alienating potential followers.

Using Low-Quality Images

No matter which platform you’re using, you need to post high-quality images when it comes to fashion blogging. Fashion is a visual language. Your blog needs to communicate that language clearly and succinctly.

High-quality images that are enhanced and beautified with powerful editing tools are incredibly appealing to the eye. They’ll please your followers and further build your follower base.

In order to have a successful fashion brand, you’ll need tried-and-tested marketing strategies that target your customer base.

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