3 Women Swimwear Styles Clothing Brands Need to Launch
Spring is just around the corner, and before you know it, summer will be back in full swing, bringing many new women’s swimwear styles and designs. Society has become more inclusive of all body types, and you can expect to find dreamy trends and potential styles that accentuate your body’s shape.
For example, one-pieces and textured bikinis were all the rage in 2022, with many new styles on the horizon for this year.
Let’s explore three women’s swimwear styles clothing brands need to launch.
1. One-Shoulder Tie Suit
This swimwear style is uncommon but not completely unique. Its one-shoulder strap is an excellent option for moms looking to indulge in exciting but not too revealing swimwear that also serves as a fashionable look. You can also expect to find a tie attached to the shoulder strap that can be worn as flair or implemented in your hair.
However, one of the selling points of this design would be its functional waterproof nature, allowing women to even wear a bra underneath the swimsuit. The idea of Aqua lingerie has picked up some momentum, but the markets are still not flooded with these designs.
Since the one-shoulder tie-suit appeals to moms and features a chic look, clothing brands should quickly capitalize on this idea and create functional swimwear for those looking to balance modesty and sexiness.
2. Always Fits One-Piece
Although these one-piece swimwear styles already exist, you can create new and more varied designs incorporating color blends and unique patterns to attract a bigger target audience. Not everyone wants to buy new swimwear every year, which is why the always-fits one-piece style will be relevant for many women.
An interesting thing about this style is that it is all-body inclusive, meaning women of all body shapes and sizes can confidently wear it when visiting swimming pools and going to the beach.
Coming up with unique colors and patterns will require market testing. However, this style will likely remain relevant in the long run. For this reason, companies should quickly get on board and decide to launch more of this style featuring new and attractive designs.
3. By My Side Swim Tops
This style of swimwear features a should strap and a uniquely cut neckline to reveal skin without exposing the cleavage directly. If you’re looking for something slightly conservative, you will find that the By My Side swim tops are exactly what you’re looking for.
Clothing brands should introduce more options and customize them to fit all body shapes and sizes. This way, women can feel confident about how they look while wearing something attractive.
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