An Essential Guide to Starting a Maternity Activewear Business

May 3, 2021

Finding your particular niche in the fashion industry can be the beginning of your brand. With several competitors and products in the market, you'll need to ensure that your product sells to make your business a success.

One segment of fashion that’s increasing in demand and popularity is sports and activewear. As exercising during pregnancy is being encouraged by health professionals, targeting pregnant women will be a great step for your brand.

Here's everything you need to know to start a maternity activewear business.

Study Your Target Audience

First things first, you'll need to do in-depth research on your target audience's purchasing behavior and demands. Since you're targeting pregnant women, you'll understand the type of fabric they prefer, the styles they want, their price range, and so on. You can get insights by conducting online surveys or doing secondary research.

Fix the Pieces Together

Once you've got a clear idea about what needs to be done, you can move on to the next step, i.e., designing and selecting your products.

Do you want to launch an entire collection together? Or just begin with one item? Based on this, you can go ahead with the producing details.

Let's say you choose to create maternity leggings for women; you'll need to select the right fabric. When creating maternity wear, here are some factors that should be kept in mind:

  • Moisture-wicking fabric
  • Comfort
  • Durability
  • Flexibility
  • Style 

Some popular fabric options are polypropylene, polyester, and spandex.

Keep An Eye On Your Competitor

Before launching anything in the market, you need to ensure that your idea is new and sell-able. Creating something that's already being done by your competitors won't make your brand stand out.

Do in-depth research on their history, marketing strategy, product range, successes, downfalls, and so on. This will act as a guide to help you develop your own plan.

A man working with his activewear manufacturer

Choose an Activewear Manufacturer

Once you're confident about your idea, the next step is to find a manufacturer that can turn your dreams into reality. You may also need to consider whether you require complete assistance or just need help with the designs.

Choose a manufacturer that has prior experience and has worked with activewear brands, so they can give you tips and advice on how to ensure your product is a success.


Once your designs are ready, and you have your product in hand, it's time to market it to the public. Your marketing strategy is a crucial factor that can make or break your business. We recommend assessing your competitor's past strategies to find one that works best for you.

If you’re looking for a reliable and experienced manufacturer, get in touch with our experts at Lefty Production Co. We’re a leading clothing manufacturer in California that deals in all kinds of clothes, including activewear, bridal wear, swimwear, and much more.

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