Athleisure: What Exactly Is This New Fashion Trend and Why Is it So Popular

September 10, 2021

Athleisure is one of the most famous fashion trends that has taken the world by storm. It’s a fusion of athletic and leisure and aims to provide comfortable clothing that’s also sturdy enough to allow the wearer to work out in it.

However, athleisure apparel is not just worn by gym and fitness enthusiasts but also by people looking for comfortable and chic casual looks.

The global sports apparel market, which includes athleisure, generated almost 181 billion U.S. dollars in revenue in 2019 and is expected to reach approximately 208 billion U.S. dollars in 2025.

Keep reading this article to learn more about what athleisure is and why it’s become so popular among the masses.

What is Athleisure?

Athleisure is not an entirely new trend; however, it has been gaining a lot of traction for the past few years. Athleisure apparel is supposed to offer consumers trendy, comfortable, and versatile clothing options which they can wear at multiple events and locations, from gym classes to a casual lunch dates.

What Is Included In Athleisure Wear?

Athleisure wear is not just confined to yoga pants and a top but comprises various clothing items that include leggings, sneakers, shorts, sweatpants, tights, gym tanks, and much more.

These items allow free movement and have an aesthetic and visual appeal to them.

two women in athleisure apparel

Why Is Athleisure Becoming So Popular?

Although there were sporting apparel before, athleisure has been more successful than others.

The fact that athleisure provides comfort in activewear is one of the leading factors of its popularity. The fact that it’s multipurpose and can be utilized as an outfit for a casual and informal outing, as well as a rigorous workout, boosts its appeal in the eyes of the consumers.

Further improvements like making athleisure apparel waterproof, more breathable, and lightweight have also caused a surge in demand for athleisure apparel.

Furthermore, the use of recent technology and new materials to increase their stretchability, ensuring odour reduction, sweat-wicking, and protection from dirt, has also caused clothing manufacturers to increase the production of athleisure apparel.

Get In Touch With Lefty Production Co., A Cloth Manufacturer, And Fabric Design Consultation Organization

There are multiple aspects like production, designing, sewing, cutting, and much more that go into creating high-quality, practical, and visually appealing fashion products.

Reaching out to a clothing manufacturer can help you deal with a lot of problems. If you’re looking for an organization that can make it easier for you to establish your fashion brand, Lefty Production Co. can help you out.

Lefty Production Co. is one of the U.S.’s best one-stop-shop that helps people design garments and accessories.

Some of our numerous specialities include men’s wear, women’s wear, lingerie, swimwear and bikini, home accessories, children’s wear, athletic wear, home textiles, leather handbags, and much more. We also provide apparel pattern making.

Get in touch with us today to get more information about our wide range of services.

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