Bridal Gowns: Readymade or Custom Made?

May 22, 2021

If there's something just as (or even) more important than the groom, it's the bride's wedding gown! You'll have tons of clients coming in with all their designs, expectations, and dreams, expecting you to turn their dream into reality.

If you're thinking of starting a bridal gown business, the first thing you need to decide is whether you'll offer ready-made or custom-made dresses?

Here's everything you need to know about the two:

Ready-Made Wedding Gowns

As the name suggests, for this, you'll get to design and produce your gowns based on your creativity and market research. While this option might lower your stress levels during the designing and production process, the sales might be challenging. Only if a bride-to-be likes your design will she go ahead and buy it. Most times, ready-made dresses sulk on the racks, hoping to get picked by someone.

As a business owner, this can affect you in terms of investment. Each wedding gown requires fabric, time, a manufacturer, and tons of energy, and if not sold, this can all go down the drain.

Why Choose Custom-made Gowns?

With custom-made gowns, you won't have to worry about going into any loss. This is because you'll design and create a dress that was envisioned by the bride herself.

Custom made dresses focus on individuality. It's a chance for the bride and designer to create something based on a specific vision. The dress will reflect the bride's unique personality, which is one of the main reasons why custom made is more popular.

Secondly, with custom-made dresses, you can tailor the dress based on the bride's body type. This will reduce the need for alterations.

Bride wearing a custom made wedding gown.

How To Help The Bride Decide Her Style?

When a bride walks in, there's a high chance that she's unsure about what she wants and has a thousand pictures for reference. This is where you come in and help her find her ground. Ask her questions like:

  1. What trends are you most drawn toward?
  2. What type of fabric do you like?
  3. Do you have a specific silhouette in mind?
  4. Can you show me the top three designs that inspire you most?

Based on these answers, you'll get a clearer picture of what the bride is looking for. Then you can go ahead and offer your advice with regards to her choices.

If you’re thinking of starting a bridal gown business and are looking for a reliable and experienced manufacturer, then get in touch with our experts at Lefty Production Co. We’re a leading clothing manufacturer in California that deals in all kinds of clothes, including bridal wear, swimwear, activewear, and much more.

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