CONTENT MARKETING IDEAS FOR FASHION BRANDS
Online businesses should understand that they need to create content regularly in order to stay in Google’s favor. That being said, some don’t know how to create compelling content that gets attention and promotes sales.
If you’re struggling with producing content for your fashion brand, check out these content marketing ideas:
1. CREATE A STYLE BLOG
A style blog can be a great content marketing strategy and it can definitely get you clicks. Many people like fashion but are lost when it comes to styling themselves, and that’s what makes style blogs so popular.
Magazines may be covered in photographs of celebrities showing off their Versace dresses and their and $3K jeans (we’re looking at you JLo!) but that’s not how ordinary folks dress!
Blogs written by real people who understand fashion and know how to make every body shape look good, are relatable. Think of how many times you’ve walked into a store, saw an outfit you liked but then put it back down because you didn’t know how to pull it off?
It happens to the best of us!
A style blog can be used to give essential tips to your customers and to draw attention to items you’re selling. It’s also an excellent way to sell in bulk. For example, you can show them the hottest tunics for fall, and pair them with matching boots so customers may consider buying both items.
2. DO A VIRTUAL FASHION SHOW
So maybe your brand isn’t big enough to compete with the Diors and Stella McCartneys of the world, but that doesn’t mean you can’t have your own fashion show. Your clothes may not be displayed at NYFW, however, but you can arrange a fashion show that comfortably fits your budget.
A virtual fashion show is a simple and effective way to show off your new fashion line. You can arrange a small studio, find some models and get them to pose while donning your clothes. Hire a professional to make a video and post it on all your social media platforms.
3. INTERVIEWS WITH FASHIONISTAS AND INDUSTRY PROFESSIONALS
Those who like fashion love behind-the-scenes footage and sneak peeks of what’s going on the industry. Regularly posting interviews with fashionistas and industry professionals can help establish you as an authority in your field. It’s an easy way to get readers/viewers. If the content is interesting enough, people will happily share it on their social media platforms.
If you’re looking for a reliable partner in the fashion industry, you’ve come to the right place.
Contact us today for more information.