Every industry is impacted by consumer demand, but none are affected by it as much as fashion. In the fashion industry, purchasing decisions are driven by public sentiment, which is why it’s imperative that brands keep up with consumer preferences before launching new collections.

Keeping up with consumers’ demands is a lot easier said than done.

Established brands can study the hits and misses of past collections to create appealing designs that qill attract customers. Industry giants process huge amounts of data to anticipate upcoming trends.

Forecasting fashion trends successfully involves analyzing data and combining it with creative talent. In order to thrive in such a hyper-competitive industry, understanding consumer insights is crucial.

Let’s take a look at how leading brands stay ahead of the game:

1. Put Consumer Choices at the Forefront

The way consumers shop for apparel today is very different from how they used to do it a couple of decades ago. They don’t walk into a store and ask for a sales assistant. They explore an outlet’s offerings online, follow social media, read reviews, ask peers, etc.

Statistics show that modern consumers aren’t as obsessed with brands as they used to be. If a certain clothing item meets their preferences, they’ll buy it. This has been a winning factor for Amazon’s private label collections.

Fashion outlets need to carry out research to determine what consumers are looking for and how to offer products in a way that attracts them.

It’s vital that fashion brands design products that meet current trends. They also need to pay attention to how their products are offered; this involves enhancing in-store experience, simplifying online shopping and reaching out to potential buyers via digital channels.

2. Target a Specific Segment

Even the largest fashion apparel brands can’t target all consumers; they pick specific segments.

Market segmentation in the fashion industry can be based on size, age, styles, etc. But still fashion brands won’t be able to create lines that appeal to all women between the ages of 18–24 years—they’ll need to look into the psychographs.

Brands should think about what their message is. What sort of audience are they hoping to attract? How would they describe their consumers’ lifestyles? What are their needs and concerns?

Once they’ve figured that out, the designing process becomes easier.

3. Keep Track of Trends Online

Both big and small brands can keep up with trends by tracking social media; no form of media is more up-to-date!

Social media lets brands keep up with their consumers in real time. Shoppers often share their purchases and related thoughts online; fashion brands need to be there to listen to what they’re saying.

Brands can collect instant feedback from buyers and detect popular themes among profitable target segments.

If you’re launching a new fashion brand in the USA and need assistance with design, development, production or marketing, contact Lefty Production Co.

We’re garment manufacturers based in Los Angeles that provide comprehensive production and brand development services to fashion brands. Our services include everything from sourcing and design to marketing and consultation.

Get in touch with us today at +1 (323) 515-9266.