How Small Fashion Brands Can Market Themselves

August 17, 2018

As a small business owner, you know that the success of your business depends on marketing. You also know that creating a marketing strategy requires substantial financing.

Is there an effective way to promote your fashion brand on a budget? One word: Instagram.

According to Pew Research Center, Instagram is particularly popular among young adults in the country. Recently, Instagram hit one billion monthly users.  In 2016, a third of Instagram users bought a clothing item that they saw on the social network.

Instagram is one of the best platforms for promoting your products, engaging customers and enhancing your brand presence. To make the most of Instagram marketing, here is what you should do:

Focus on quality pictures

First and foremost, use good quality photos to grab the attention of your target audience. Your pictures must be clear, high resolution, and edited.  Post fresh visual content regularly to deliver value to your customers.

Tell a story

They say a picture is worth a thousand words. This is especially true for Instagram.

Your photos must reveal something about your products or fashion brand. Find a unique story and share it with your target customers.

Your story is what sets your brand apart from your competitors. It should also be relatable and engaging.

Hashtags matters

Hashtags help online users discover Instagram accounts and follow them. Use unique, long-tail hashtags to promote your brand.

The hashtags should be relevant to your brand. Use a combination of hashtags for getting your content out in front of people.

Use influence

Once you have identified your brand’s story, leverage it through influencers. The biggest fashion brands use influencers to promote themselves. If you have a limited budget, find a small influencer within your community. Make sure they are relevant to your brand though.

These strategies can take your Instagram marketing campaign to the next level.

If you are looking for assistance with Instagram marketing, get in touch with us. We can introduce fashion designers to digital marketing experts with with tons of experience under their belts.

As a one-stop apparel and accessory design, development and manufacturing source, we at Lefty Production Co. offer multiple services under one roof. Our services include fabric and trim sourcing, pattern making, sample making, cutting, fittings, sewing, marking and grading, marketing, and more.

In addition, we can create all kinds of garments – men’s wear, women’s wear, children's wear, swimming and bikini, athletic wear and lingerie – and home textiles, handbags and accessories.

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