Hyper-Personalization – How Fashion Retailers Are Winning Customers Through Personalization
While getting more and more competitive year after year, the fashion industry continues to grow. Much of this growth is fueled by online retailers who have found a way to make their own space in the highly competitive industry by embracing hyper-personalization.
Hyper-personalization refers to the use of behavioral and real-time data to push the sales of products that customers are most likely to buy.
Here are some ways retailers are bringing in customers through personalization.
Build a Personal Connection with Your Customers
Big brands welcome hundreds of customers every day to their stores, but not every customer is profitable. Successful brands have ways to make their profitable customers feel extra special and convert them into loyalists. There are many simple ways to do this, especially when you’re selling online.
Sending personalized emails to your customers with their names instantly makes everything more personal. You can use emails to remarket products they have previously shown interest in and try and get them to complete their purchases.
Personalized recommendations are another way to to let customers know that you are in tune with their needs.
Make Shopping Fun
There’s a reason why major shopping malls around the world have filled their spaces with exciting attractions—it creates exciting shopping experiences!
Going shopping needs to mean more than just pulling clothes off a rack. Fashion brands have found ways to use modern technology such as virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) to engage with customers.
Online fashion brands have been using games and lucky draws to give out coupons and prizes to their most loyal customers.
Offer Personalized Services
Although clothing stores are closing all around the globe due to online platforms like Amazon taking over, customers still want to speak to customer service representatives; human connection is still valued.
Online fashion retailers like Stitch Fix allow customers to connect with stylists who help them find clothing items that meet their needs. Not all stores provide access to professional stylists which makes stores like Stitch Fix stand out amongst the competition.
The key to personalization is collecting as much feedback as possible from customers. Ask customers to fill out short forms that enable you to serve them better. Once they realize that your brand knows them better than others, you’ll become irreplaceable!
Lefty Production Co. works closely with every one of our clients. As a garment manufacturer, we’re up-to-date with the latest trends in the fashion industry and advise our clients on possible strategies they can implement.