Take Your Clothing Brand To The Next Level With These Social Media Marketing Tips

October 16, 2018

In today’s competitive fashion industry, it’s nearly impossible to maintain a thriving brand without using social media.

Social media is used by clothing brands for many reasons, from product promotion and brand awareness to customer engagement. Of course, monitoring your competitors has also become a lot easier thanks to social media. With just the click of a button, you can gain insight into their products and prices, as well as their future plans.

Given that the number of social media users is expected to reach 2.77 billion next year, you need to make sure that you’re making the most of social media marketing to attract and retain customers. Here are some essential social media strategies that every fashion designer/brand must follow:

Know Your Target Audience

Knowing the interests, wants, likes, and dislikes of your target customers is crucial for designing effective marketing posts. It helps draw customers’ interests, build better engagement, and generates sales.

Tailor Your Message

When it comes to social media content, the one-size-fits-all approach doesn’t work. Create customized posts that cater to the needs and goals of your customers and reflect the values and story of your fashion brand.

Keep your social media pages active by regularly posting quality content. Also, take a look at what customers do on different social networks and then create your message accordingly.

Use Powerful Images

Do not underestimate the power of images in the fashion world. For example, web content that includes images produces 650 percent higher engagement than text-only posts.

Regardless of the social network you are using, use compelling, high-resolution images that grab the attention of your target customers.

Work With Influencers

Collaborating with a popular influencer—a blogger, vblogger, etc.—is a great way to gain new customers, boost the awareness and reputation of your brand and receive unique content.

When choosing an influencer, make sure that they have a strong following.

Interact With Your Followers

There’s more to social media marketing than just posting news and images. Use social media to cultivate meaningful relationships with your customers. Interact with your followers regularly. If they have any queries or concerns, take the time to resolve the matter immediately.

Are you looking for advice or insights on promoting your fashion brand? We can help you! As a leading apparel and accessory design, development and manufacturing company, Lefty Production Co. offers a range of services under one roof. From pattern making and sample making to sewing and marketing, you can count on us for all your product development design needs.

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