The Future of Sustainable Fashion
Sustainable Fashion: A Multi-Tier Concept
Any fashion manufacturer that touts their attire, footwear, and accessories as eco-friendly and humane is considered sustainable.
A philosophy that has gained momentum in the last decade more than any other time in history, the idea of slow fashion for the sake of the environment is geared toward reducing the negative impact of both the producer and the consumer on the environment and society.
The Logic Behind Slow Fashion
Slow fashion is a response to the scourge of fast fashion that began with major retailers that popped up almost overnight to sell clothes en masse at cheaper rates than other brands. It stands for slower and mindful production and consumption of fashion items, most of which end up in landfills anyway.
Fast fashion sellers, on the other hand, included powerhouses like Zara. The not-so-secret practices that these retailers endorsed, such as underpaid labor and mass production, left a more prominent carbon footprint and ended up producing more wastewater, thereby hurting the planet even further.
The New Chic
Lately, many fashion industry figures have worked closely with clothing manufacturers to come up with unorthodox ideas.
In 2019, actress Maggie Q came up with a line made entirely out of recycled plastic. What’s sad is that she described that time to be the ideal one to bring her idea to life, lending credence to the fact that we are not prompted to act until we are given at least a preview of the worst-case scenario.
Another example of responsible garment manufacturing is Patagonia. Economical eco-friendliness is its trademark and seeing as it’s doing so well, it’s evident that earth-friendly fashion really doesn’t cost more than fast fashion.
Moreover, Patagonia’s Worn Wear encourages responsible consumerism by letting people hand in their worn clothing for store credit. If every brand did this or at least unraveled these used clothes to create renewable fashion like Christian Siriano, there would be a lot less one-time wears in the landfills and seas.
The Future is A Mixed Bag
The sustainable fashion movement gained momentum when millennials endorsed it. In 2017, about 90% of them supported the idea of brands producing and retailing responsibly.
However, COVID-19 has slowed down its already dwindling growth rate. The Ethical Fashion Global Market Report 2020-30 stated that the Compound Annual Growth Rate of the ethical fashion market would plummet to -3.24% in 2020. It might, however, recover by 2023 as the world gets used to ecommerce.
Sustainable Garment Production in Los Angeles
We’ve always been against fashion waste and have done everything in our power to reduce the impact of apparel production on our environment. This is why we offer services such as automated laser cutting and recycled product manufacturing.
Our one-stop-shop has done clothing production for the likes of NBC and Netflix and made everything from bespoke bridal couture to swimwear for a number of brands and designers.
Be a responsible fashion entity by booking an appointment with us today.