The Rise of the Athleisure Trend in the Fashion World
The meteoric rise of athleisure in the fashion world has prompted even the biggest fashion brands to jump on the bandwagon. High-fashion brands are even presenting their athleisure lines on the runway.
A study released by the NPD Group found that the “sport leisure” category surpassed even performance footwear to become the largest category in sportswear. It’s become abundantly clear that athleisure is here to stay!
So what exactly is athleisure?
Let’s take a look:
Athleisure is a combination of athletic and casual attire; clothing in this category can be worn during workouts and for general use.
In the past, clothing for exercise had a very distinct look. It consisted of flashy, neon colors that looked out-of-place when worn outside of the gym; however, it happened to be incredibly comfortable.
Athleisure emerged as a much-needed replacement for classic workout clothes. Apparel brands took it upon themselves to design clothes that were the perfect blend of casual and workout apparel.
Although these clothes are designed to be worn for physical activity, they can also be worn to school, social gatherings, casually, and even for work!
Athleisure outfits consist of yoga pants, leggings, sweatpants, sports bras, gym tanks, hoodies, and more.
How Athleisure Got So Big
Few fashion trends have grown into a full-blown category the way athleisure has and with so many players in the markets, it will be interesting to see how it’ll evolve in upcoming years.
Athleisure was born out of the need for comfort and style. Compared to a couple of decades ago, people are more health conscious today; aside from looking after themselves, consumers are also prioritizing their comfort and wellbeing.
As a response to the shift in consumer attitudes, athletic brands began to concentrate on developing outfits that were functional and stylish at the same time.
Fabrics are more lightweight, breathable, and waterproof than ever before. Their style and functional properties have quickly made them a popular choice for people on-the-go.
The Future of Athleisure
As advanced technology becomes an essential part of the garment manufacturing process, athleisure outfits are expected to be even more efficient in the future with greater stretchability, odor reduction, and moisture-wicking properties.
Lefty Production Co. is a proud partner for many up and coming athleisure brands. With our expertise, many athleisure brands have made their way into the market and found success in the fashion world.
If you’re looking for a garment manufacturing company in Los Angeles, check out Lefty Production Co.’s services and contact us today!