WHAT YOU NEED TO CONSIDER BEFORE STARTING YOUR SWIMSUIT LINE
By the year 2025, the swimwear market is expected to reach $28.7 billion. The industry is booming as consumers have more disposable income to enjoy holidays around the world.
Launching a swimwear line can be very profitable provided that the designs appeal to customers and have prices that match their value.
Here’s a quick guide to launching a swimwear line and the factors you need to consider:
STEP 1: PUT YOUR DESIGNS ON PAPER
Whether you want to launch a business that focuses solely on swimwear or you want to create a swimsuit line for an existing fashion boutique, you’re going to need to start with sketches of your designs. Your sketches are your ideas on paper.
The designing process will test your creativity. You’ll challenge yourself to create designs that are different from what the market is offering. With time you’ll develop a signature style, you’ll see the kind of colors you like to use and the sort of styles you prefer. Your designs will set the tone for your brand and help narrow down your target market.
If you need help with sketching, find a reliable design and development company that uses state of the art digital sketching techniques.
STEP 2: MAKE A BUSINESS PLAN
Now that you have designs and an idea of your target market, you can begin making a business plan. The business plan will be your plan of action so the more detailed it is the better. It should contain specifics on setting up a team, investments and finance, marketing plan, profit margins, all associated costs, projections, prices, and manufacturing and production.
STEP 3: HIRE A MANUFACTURING PARTNER
To fill out some of the details in your business plan, you’re going to need the expertise of a reliable garment manufacturer. The garment manufacturer you choose will depend on several factors including the batch sizes you intend to produce, costs, and lead time. You’ll need to decide whether local or international production is best for you. For emerging businesses, it makes a lot more sense to produce locally.
A garment manufacturer with experience can help enhance your designs for you, make reusable patterns that minimize waste, source the best fabrics, create samples, take care of fittings and measurements and produce your line while prioritizing quality assurance. Manufacturers can also install labels, tags and assist with packaging.
The costs of production and packaging process will determine how you price your product and its profit margins.
STEP 4: LAUNCHING YOUR SWIMWEAR LINE
You can have the more gorgeous swimsuits in your fashion line, but unless people know about them, they aren’t going to sell. This is where your marketing plan comes into action. Small fashion businesses may not have the budget to buy TV spots, but they can utilize digital marketing channels to reach out to their audiences.
Setting up an effective website is crucial for any business today. Hire professionals who understand your brand’s story to create a powerful website. Once that’s ready, you can start focusing on building an online presence on social media platforms and even invest in digital advertising.
If you’re looking for a garment manufacturing company Los Angeles, then Lefty Production Co. is the partner for you!
Lefty Production Co. has years of experience as a swimwear manufacturer Los Angeles while partnering with fashion startups. With our industry knowledge and technical expertise, we’ve helped our business partners launch profitable swimwear lines and find success.